Now that the final galleys are ready for production, the discussion I am having with my publisher has changed to pricing. Gone are the days when an author could leave it up to the publisher to decide how much to charge. Self publishing means that I have get into the nitty-gritty of setting a price for my eBook.

There are many online articles and blogs which talk about this subject and there are as many opinions as there are people who espouse them. But one common theme that is coming through for me is that pricing a book too low can devalue its content.

According to a recent Smashwords survey, authors in 2013 chose to price their books at $2.99 the most. Last year the magic number was 99 cents. One surprising find from the survey is that, on average, $3.99 books sell more units than $2.99 books, and more units than any other price point (this does not include free downloads) so it seems that readers are responding to the $3.99 price point really well for self-published books. While lower-priced books tend to sell more than higher-priced ones, a price point of $3.99 earns authors total income that is 55 percent above the average compared with other price points.

And the eBook market seems to be growing rapidly. According to a global eBook survey done by Bookborn this year, about 75% of the respondents are expecting to be reading eBooks in 2015, and half of the respondents expect the majority of their book reading to be eBooks. As a result, 2015 may in many ways be a defining year for eBooks, as they will overtake printed books in units sold.

This makes my decision very easy as $3.99 is the price that AuthorHouse is suggesting for the book. I have some discretion with the pricing of the soft and hardcover versions but I am less worried about the printed versions compared to the pricing of the eBook.

Regardless of the sales of the books, the important thing to remember is no pricing strategy will work if my book isn’t in its best shape. This means having a well-edited, error-free book, an eye-catching cover and selecting the right categories for discovery.