Now that the Sacred Tears is out and available for sale in a number of online outlets I have begun to think of building awareness for it.

Online advertising on social media sites allows me to focus on certain demographics and target the ads accordingly. I can target people by location, age, gender, interest, relationship status, language, education and even workplace.

Out of all the social media sites, Facebook in particular […]

Book sales

Now that Sacred Tears is published I am very interested in knowing how it’s doing.

My publisher has given me access to an author portal which gives me a report on how many books they have sold through their own bookstore. But online bookstores like Amazon, Barnes & Noble and Borders keep their sales a closely held secret.

Having been a customer of Amazon for many years, I knew that they […]

Just because it’s released doesn’t mean the work stops!

I have never been busier since retiring from corporate life.

Having Sacred Tears released and available on Amazon, Barnes & Noble and the AuthorHouse online bookstore made me want to start writing again. I have outlined the next book in the trilogy and I am anxious to get started.

But that’s not been the case. Dealing with my publisher doesn’t mean that I am talking to only one person. There is […]

By |October 15th, 2013|Author Website|Comments Off

Holding the book …

I was excited to receive by UPS yesterday, the author copies of Sacred Tears.

Holding the paperback and hardback versions in my hands was the realisation of a long standing dream to become a published author.

There is a saying that everyone has a story in them, but I was once told that most people would be best advised to keep it there.

Writing Sacred Tears made me realise just how hard […]

My next trip to Sri Lanka

Now that the book is out and word has spread far and wide, I have received a number of invitations, from here in Australia and from Sri Lanka, to attend launches and functions to promote the book.

Visiting Sri Lanka in the past has been all about visiting relatives and friends, and introducing the wonders of the island to my son who was born in Australia, and to others who […]

By |October 7th, 2013|Author Website, Blogging, Sri Lanka|Comments Off

Promoting Sacred Tears

I don’t believe for one minute that by just putting out a book it will sell magically.

Getting the book ready for publication was a steep learning curve and now that Sacred Tears is days away from being available for sale in online bookshops, my thoughts have turned to marketing.

A few months ago after much deliberation I decided to go electronic over print. The basic premise was by publishing online, I […]

By |September 27th, 2013|Sacred Tears Book|Comments Off

Finding the right price …

Now that the final galleys are ready for production, the discussion I am having with my publisher has changed to pricing. Gone are the days when an author could leave it up to the publisher to decide how much to charge. Self publishing means that I have get into the nitty-gritty of setting a price for my eBook.

There are many online articles and blogs which talk about this subject and […]

By |September 22nd, 2013|Pricing and Promotion, Sacred Tears Book|Comments Off

Website is ‘a-live’ …

After many months of work – adding, editing and fine tuning the content, the Sacred Tears website has finally gone live.

When I sat down with my friend Iris Brinkman many months ago to discuss building a website, I never envisaged that it would end up as it did. Iris is the founder of Techno Marketing, a specialist marketing services company and creative agency who understands what it takes to develop […]

By |September 19th, 2013|Author Website|Comments Off

Blogging …

When I approached my friend and former business partner Iris Brinkman earlier this year to discuss ways of promoting the book I was writing, one of the things that she proposed was that I start a blog.

Never having been a blogger in my life, I took this as a challenge and have attempted to write down my thoughts as I went through the process of writing, rewriting and publishing Sacred […]

By |September 17th, 2013|Author Website, Blogging, Sacred Tears Book|Comments Off

Last chance to get it ‘write’ …

After carefully going through the galley proofs I received from my publisher I was amazed that I was still able to find some errors. After all, these were the final files which would be used for printing the book.

What surprised me was that even after being edited and proofread by professionals, and my having read the final copy at least half-a-dozen times, I was still able to find small […]

By |September 13th, 2013|Editing and Proofreading|Comments Off